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■ MARKETING CHANNELS AND TYPES OF AFFILIATES
Figure 1.3 Example of a coupon affiliate website
Data Feeds
A whole segment of affiliates work with merchants’ product feeds. They are generally
selling products of multiple merchants “under one roof” (see Figure 1.4), importing
product information into their websites via the use of data feeds that merchants make
available to them.
A su/jointfilesconvert/154226/bgroup of comparison shopping affiliates should definitely be mentioned
here. Adding the convenient function of cross-merchant price checking or feature
checking to their online engines, they add value by simplifying the product search and
comparison process for the end user.
Figure 1.4 Shopzilla is a data feed–driven website
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