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History, Terminology, and Introductory RemarksOne of the world’s greatest authors, French philosopher and writer, Voltaire, is known for saying, “If y

10c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING strategies. However, for you to better understand how things work, it is helpful to break d

11 MARKETING CHANNELS AND TYPES OF AFFILIATESFigure 1.3 Example of a coupon affiliate websiteData FeedsA whole segment of affiliates work with mer

12c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING Email MarketingAny individual or organization that has a mailing list of targeted prospects

13 MARKETING CHANNELS AND TYPES OF AFFILIATESthreshold, qualify the customer to obtain a free airfare or other product/service. Now, while traditio

14c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING describes your current or prospective affiliate program, you want to explain in your pro-gra

15 MARKETING CHANNELS AND TYPES OF AFFILIATESSocial MediaThis area is quickly gaining popularity among Internet users, and affiliates are happily le

16c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING Figure 1.8 Video creatives by Legacy Learning Systems offered through ShareASale affiliat

17 POPULARITYPopularityAffiliate marketing is one of the most powerful and cost-effective customer acquisition tools available to an online merchant

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3 UNDERSTANDING AFFILIATE MARKETING1Understanding Affiliate MarketingWith its heavy focus on performance, affiliate marketing is a model of advertisi

4c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING What Is Affiliate Marketing? Affiliate marketing is performance-based marketing, whereby a pr

5 AFFILIATES, SUBAFFILIATES, AND SUPERAFFILIATESdifferent terms for affiliates (see the next section), I will stick to the terms affiliate for the ma

6c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING What I Don’t Mean by Affiliate (Continued)Finally, in their • Security Analysis: Principl

7 AFFILIATES, SUBAFFILIATES, AND SUPERAFFILIATESSuperaffiliatesSuperaffiliates are affiliates capable of generating a substantial amount of traffic and

8c h a p t e r 1: UNDERSTANDING AFFILIATE MARKETING top affiliate producers, and I have also seen popular content websites that were attract-ing

9 MARKETING CHANNELS AND TYPES OF AFFILIATESAffiliate Marketing vs. Multilevel Marketing (MLM) (Continued)of a direct partnership/affiliation betw